Logos act as the frontman of a brand. Without a strong logo, a brand communicates that loyalty is not what they are after. For a brand to have absolute success, it is almost crucial for them to be represented by a strong and unique logo.

For 18 days straight, I designed a new logo each day. I brainstormed names and personas for 36 different companies. Using those personas as an inspiration, I created the main logo and an alternate logo.

Please enjoy my written case study which breaks down my process and showcases my final logo designs after 18 days of hard work.