The Sharper Image knife conceptual ad.
Conceptual ads are a creative way to display photography in a unique way. My take on a knife conceptual ad was to photograph a knife slicing through a lemon. To make it look like the knife had cleanly sliced the lemon, I had two people help me create this shot. One person held the knife and dumped a cup of water onto the cutting board. The other person threw two halves of a lemon together at the knife. Here’s the setup:
With that setup, I was able to capture the split second of this shot:
With this shot, I brought it into photoshop and edited some water droplets from another photo I snapped during this shoot since this one didn’t have much. I then added text and the logo. The text looked a little harsh, so I created a soft gradient in the corner to help it blend better.
And with that, I was able to design the final creative ad!