Photography Business Branding
Photography business branding for Juleen Mathias Photography
The Fstoppers website has an article that mentions that photography business branding can make or break your business. I completely agree that branding is where everyone places their first impressions of your company. I knew that I had to come up with a cohesive style guide that fit my brand.
I wanted to keep things looking very clean and professional. For that reason, everything is a different shade of grey, except for a pop of Candy Apple red. I chose these colors because I really believe that the combination looks very slick and professional. I designed my logo to look like my initials JAM. Although, since my business is just “Juleen Mathias Photography” and does not include my middle name, I made the “A” different than the rest of the logo.
I think through this style guide, I will be able to remain consistent for my company’s branding across all platforms so that I may be easily recognizable.