Social Media Carousels
Get ready to be blown away by some incredible social media carousels! I’m thrilled to feature a collection of stunning designs created by me for Leisure Time Inc. – A retail company focused in outdoor living, from hot tubs to fireplaces. Each carousel is a work of art that allows complex ideas to be easily digestible to the viewer and leave a lasting impression. Whether you’re looking for inspiration for your own social media posts or just love admiring beautiful design, you won’t want to miss this post. So without further ado, let’s dive in and explore some truly amazing carousels!
Just A Sneak Peek Into Previous Carousels:
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Check out the Instagram page I’ve been running for Leisure Time Inc. In just one year, I’ve been able to help this company experience an 11% growth in following and engagement!
Illustrating Roku Screensavers
Roku has been making TVs smart since 2002. With their hardware digital media players, any television can stream their favorite platforms with just the use of an HDMI cord. When the user leaves the Roku idle for an extended period of time, a screensaver appears while the device is in sleep mode.
There are an infinite number of options for the user to choose to be their designated screensaver. Roku has a few selections of scrolling and animated screensavers that are beautifully illustrated cityscapes. Some of these illustration themes include romance, space, jungle, western, and many more.
I love changing the background on all of my devices to be themed to the current holiday. I realized that Roku doesn’t have any scrolling screensavers themed for holidays such as Christmas and Halloween. That’s why I took it upon myself to create two scrolling screensavers to upload to my Roku device for my senior project.
Each screensaver began with brainstorming and watching many Christmas and Halloween movies to get ideas for easter eggs and items to include in the scenes. Once I had an idea of characters and items to include, I created a detailed sketch in Procreate. From there, I transferred my sketch into Illustrator where I created a grayscale version of the finished design. This helped me to create the illustration and figure out the layers and looping without worrying about the colors too much. After color research, I was to design the flat illustration that would be later given highlights and shadows to mimic the Roku style while also giving the final design greater depth. With the illustration complete, all that was left to animate it through After Effects. By creating a parallax, each layer moved at different speeds to give the illusion of a 3D scene.
Through these themed holiday screensavers, I was able to refine my illustration skills while creating a project for a niche audience. Now when the season comes around, my TV will finally match the rest of the décor.
Total Time Spent: 71 Hours
My senior project came together within 71 hours of work. Throughout this time, I worked on researching topics and colors, sketching compositions, drafting the scenes, refining the scenes, and animating. Each step of the way, I met with my mentor to receive feedback and know where to move forward.
Here are the final still illustrations of the Christmas and Halloween Roku screensavers. Following the final illustrations is a video that pans through both finalized animated screensavers.
Point and Click Adventure Game: JJ McReb
A blue-skinned Pajama Superhero trying to fix the weather. A talking car and his dog traveling to the moon. Guybrush Threepwood. Point and Click adventure games of the ‘80s and ‘90s were wild – and also some of our first childhood interactions with computers.
As a love letter to the genre that raised us, our team of seven set out to create our own playable point-and-click adventure in 60 days and publish it to the Apple App Store.
Throughout this project, my main focus was on item design, room design, and character design.
Please enjoy the written case study which breaks down our process and showcases our final game design within a semester’s worth of work.
You can download and play our final app on the Apple App Store.
Wellness App Design: tend.
As the world becomes increasingly digital, people are integrating technology into their health and wellness habits. With the advent of smartphones has come a new set of physical and emotional wellness challenges. But we’re entering a new era of users who are self-aware of these challenges and are taking active steps to reclaim their lifestyle and build new habits.
As a team of seven designers, we set out to design a goal-setting app with three main objectives:
• Ease of use
• Provides value to the user
• Visually appealing
Throughout this project, I wore many different hats. Here are some examples of titles I earned throughout this project:
• Art Director
• Brand Explorer
• Brand Style Designer
• Style Developer
• Storyboard Artist
• Content Writer
Please enjoy the written case study which breaks down our process and showcases our final app design within a semester’s worth of work.
Illustrating A Calendar: A 3 Week Project
Whenever I design, I feel like I am able to put a piece of myself into the final product. Most of the time, it’s my style or my dedication. Every so often, I decide to create a design that relates to who I am and defines what I value. These projects are the ones I’m most proud of.
That’s what this project did for me. I grew up in the beautiful Southern California sunshine that truly defined who I am and how I see the world. I never realized how blessed I was to live near some amazing locations. I’ve always wanted to create something that appreciated my roots of Southern California, but I never could think of something that was special enough.
I decided to make an illustrative calendar, but I wasn’t exactly sure what the theme would be. I debated about national park locations and even fictional illustrations. Then I realized that I could highlight some of my favorite locations across Southern California that give me fond memories.
Due to the short amount of time for this project, I was going to create six finalized illustrations, along with six more drafts for the remaining months. Each month would highlight different locations around Southern California that were dear to me.
Please enjoy my written case study which breaks down my process and showcases my final designs after 3 weeks.
18 Days of Logos
Logos act as the frontman of a brand. Without a strong logo, a brand communicates that loyalty is not what they are after. For a brand to have absolute success, it is almost crucial for them to be represented by a strong and unique logo.
For 18 days straight, I designed a new logo each day. I brainstormed names and personas for 36 different companies. Using those personas as an inspiration, I created the main logo and an alternate logo.
Please enjoy my written case study which breaks down my process and showcases my final logo designs after 18 days of hard work.
Good Vibes Sticker Set
From an abstract palm tree, to a better shape, to depth, this palm tree saw a lot of improvement throughout the drafting process. The final look included the detail lines on the trunk and different shading of the leaves to give the design more depth.
Challenging myself by creating a photorealistic vector watch.
This sketching process helped me to determine which watch I wanted to design. By breaking down the watch from Girard Perregaux, I determined that I was up for the challenge of designing the small details. Though, I knew it would be a challenge and I would hit many roadblocks.
Creating a buzzing bug icon set.
The sketching process helped me to embrace a specific style and rules that each icon would follow. After sketching out new ideas and trying variations of each icon, I was able to narrow it down to three specific styles. Through the feedback of my peers, I was able to select one style to stick with throughout my designing process.
Some had a hard time determining what bug my dragonfly was. This was less than ideal for me. I knew that in order to make this style work, I needed to make sure it was absolutely clear what bug each icon represented. After discussing with my mentor and taking a step back, I knew I had to break some of the rules I established for my icons. I knew that I needed to keep the head the same size as all the other icons to keep that consistent feel. One rule that I needed to break was to make it longer than the others. A dragonfly’s key features are in the wings and body, so I had to let those features shine. In doing this, I created a new icon that left the audience with no doubt. This new design had a longer body and wings, with legs attached to the body and subtle details to the wings.
Lastly, I realized my icons were all looking a little flat. I noticed that the shadows on my icons weren’t really making sense. That’s when I remembered the shadow details I had on the scorpion. I loved that look, so what if I added that style to every icon? One by one, I tested it out on each icon. Through some trial and error, I added highlighted and shadows to each icon, making them look shinier and bolder.
Finalizing my personal style photography project
For my personal style photography project, I wanted to create a lookbook of my work. My idea changed quite a few times, but I finally decided that I want to start marketing myself as a portrait photographer. In my lookbook, I have examples from different portrait shoots. I wanted this lookbook to be something I could hand to potential clients for them to see my work on the go. That’s why I printed it smaller rather than larger. I’ve realized that I specifically love graduation, headshots and engagement shoots. That is why I did a new engagement shoot and studio headshot shoot to have additional work to highlight in this book.
The first photoshoot I captured for this project was three new studio headshots. I had my models stand in front of a black sheet with a main light and a hair light. I did this photoshoot because I don’t have many examples of my indoor portrait photography and wanted to show it off.
The next photoshoot I did was an engagement shoot. I have a few engagement shoot examples that I captured back home in California, but nothing I could show in the mountainside. Since that is my new market up here, I figured it would be beneficial to add three new engagement photos to my portfolio and lookbook.
Here was my plan for my personal style photography project.
I’m grateful for this opportunity to learn and grow. I know that without setting aside this project to define my personal style, I wouldn’t be able to have my branding as consistent as it has become.
If you have liked seeing my work throughout the last few months, I ask you to follow my social media.
Facebook: Juleen Mathias Design and Photo
I would love to capture your portraits. Please check out my calendar to check my availability.